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About

flow café
Shanghai Bistro
The Three Iconic Typefaces Designed By Adrian Frutiger
Terrace View Wellness Space
Under the Orange Tree
  © Rei Zhang 2026

Rei is a graphic designer who combines conceptual thinking with refined aesthetics to create work that communicates with clarity and emotion.

Her practice centres on developing thoughtful, detail-oriented identities and using colour with intention, bringing warmth, order, and harmony to designs that feel both organised and welcoming.


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01.flow café
Brand Identity


flow café & yoga is a conceptual branding design set in Sydney’s Carriageworks – blending a traditional cafe experience with a dedicated yoga space. The branding reflects the cafe’s interior aesthetics and its mission to promote a slow, mindful lifestyle. 

Inspired by the cafe's interior, wellness ethos, and the architectural heritage of the Eveleigh Railway Workshops, the colour palette highlights the connection between nature, spaces, and structure.
The cafe’s visual identity reflects the colour concept through soft, muted tones that evoke a tranquil, cocoon-like atmosphere, subtly echoing the weathered stone hues of the historic site.
02.Shanghai Bistro Brand Identity

Shanghai Bistro is an Asian-fusion kitchen and bar that negotiates a careful balance between traditional aesthetics and modern context. The brand identity draws on high-contrast colour pairings to convey both richness and vitality, while complementing the venue’s moody, dimly lit bar atmosphere.

The colours are chosen to evoke the shifting qualities of the seasons – vitality, blooming, transition, and fruition – bringing an sensory impression of scent and taste.
03.The Three Iconic Typefaces Designed By Adrian Frutiger
Book Cover Design
Stationery

Two design variations for a series of book covers and bookmarks, developed in response to three iconic typefaces by Swiss type designer Adrian Frutiger: Avenir, Frutiger, and Univers.

04.Terrace View Wellness Space Logo & Signage Design
A logo and signage design for an office wellness area, reflecting the lush greenery and natural sunlight of the office terrace.

The colours of green and cream embody the tones of foliage and sunlight that define the terrace area. 
05.Under the Orange Tree
Pattern Creation
A rug design that draws from architectural features and organic forms found in nature.

The selected space is styled by Fanny Lovisa Skoglund and photographed by Mikael Lundblad for Wendell Mäkleri & Styling.
The theme of this project is to design a rug pattern for a selected interior space, responding to its atmosphere and furnishing style. The pattern-making process involves tracing, overlapping, and blending imagery derived from architectural and natural elements, forming a visual composition with a sense of layering and rhythm.